Membership Update: Summer 2024 – Celebrating Growth, Insights, and Opportunities for Digital Marketers

Can you imagine this marks the 6th year of our membership offering, and I’m so excited about passing the 330,000 mark, up from 280,000 just a year ago! So, you would have seen some really awesome offers landing in your email this month, just as in every other year. And don’t forget that you can always keep watch for every event or update in favor of our LinkedIn page, which is the hottest place to go-and you’ve probably already heard.

In the last survey on members, the top three reasons why you think DMI is preferred are: our unique focus on Digital Marketing; most recent and appropriate resources; and continuous education. This is great- every goal is met and I am going to take you through the areas where we were following up on those priorities.

Mastering the Marketing Game

2024 should be another challenging year for digital marketers. This time, the challenges will be new, though some old ones will still remain. For example, last week, we realized that Google announced it would be sticking with third-party cookies on Chrome when it was originally expected to put the discontinuation into effect, and this is potentially a significant development that will affect the industry to a great extent.

Another significant occurrence in recent weeks was an unintentional leak of Google’s API documentation, rewriting the book on search ranking understanding. Our expert, Clark Boyd, enters the argument with a graceful response, hence assisting digital marketers in understanding what the future holds for them.

However, we prefer always to try and give expedient and insightful counsel in reply to any happenings. that Thereof to solve all the actual challenges at once, we have invited Rand Fishkin to host an exclusive webinar session this August. He will help frame the conversation on aspects like replacing attribution models across channels, how to make intelligent marketing investments, and how best to negotiate the zero-click strategy.

And, without a doubt, this year will see more of the thrill of hosting global sports events like Wimbledon, the Euros, and the Copa América while the Paris Olympics gear up for its launch with new and interesting personalities, inspiring stories, cutting-edge technology, and world-class marketing strategies. Do not miss our tips on what to watch for at the coming games.

Careers: Digital Marketing is What? The possible way to pierce through

Lately, the majority of members have been waiting to learn about journey-to-career exploration. Every month, we have exciting interviews with the industries topmost digital marketers- who share life-defining insights. This month, Luke O’Leary from accounting to marketing, spiced up some of what Rand Fishkin dawdled to become someday. Instantly, your next vicar with an officiant’s stool in his backpack is ready to disclose; he has been around quite a time now with his caning technique already used in five countries.

Imagine if only overkill had a wall?

What are the humdrum lengths to which we have already traveled along this path? And now our first dip into the dynamic pool of digital marketing careers..

Inside the Podcast on Friday, we get to hear what one of our career experts thinks about trends on the matter of digital career in marketing-a summation derived from witnessing (let alone the numerous surveys conducted)-currents across four global markets where his company operates. Everything might even leave you wondering as a surmise listener on the contents-extraordinary thing, I’d say.

We also played host to the latest salary guides that we have produced for the UK, USA, MENA, and APAC member inputs over the years. These are excellent benchmarks for anyone trying to compare their careers.

One of the upcoming trends for the year 2024 is the rise of LinkedIn as possibly the most potent platform for marketers. A percentage of 77% of marketers report that the best results generated are organic via LinkedIn. If you are a bit unsure how to crack it, listen to our podcast with social media consultant Luan Wise. She gave great advice on how to use LinkedIn well for personal branding which also helps in growing your business.

And suppose you have not yet completed a DMI course, well, now is the time to proceed. A recent survey of marketing leaders shows just how serious it is. 93% of them prefer to hire or promote industry certifications. Even more astonishingly, 86% are more likely to hire applicants who present DMI certification on their CV.

Marketing: How, Why, and Who

Marketing strategies belong in today’s winds, which are fast changing and are more than needful. Have a look at the below for Maeve Kneafsey’s very practical, timeless advice about the three major attributes of marketing strategy.

The “why” aspect of marketing, of course, involves consumerism-the act itself, which you attempt to influence. Visit our CMO, Misha McInerney’s, blog and available posts on this perspective, emphasizing major marketing psychological principles that can be utilized in a marketing campaign.

Then we have the “who” factor in marketing. As recent, Luan Wise has spoken really wonderfully to the accessibility of social media in promoting certain facts. This change, even though simple, will really increase the number of your audience and then even make it easier to build the brand.

The Changing Social Commerce Landscape

Social commerce is fast changing world. A clear example is Temu, which was among the brands that spent more than $15 billion in last year marketing. Whether you love it or hate it, there is no doubt that it is an interesting story to investigate as a marketing tactics and corporate responsibility case study.

Today, we have the great Mark Pollard, a well-known social media strategist, to help enhance your social media presence with invaluable inputs on a webinar. You will get to work on his free model on producing a highly effective social media creative brief.

AI Transformation: Staying Ahead of the Curve

Our survey of marketing leaders pointed out a significant area of opportunity: AI. According to 54% of the participants, AI is the most desirable skill missing from their team, which is a list that includes search engine optimization (SEO) at 44% and data analytics at 42%. As you strive for more ways to stay ahead, we remain committed to providing you with resources that are aimed at helping you make the most of AI and digital marketing.

Among our most exciting webinars so far, the fielded one on practical, actionable advice on copywriting by Kerry Harrison. We also made important presentations on how to apply AI to social media, with examples and practical tips.

Still, we continue to work on more web walkthroughs featuring our creative team from DMI and some of the best advice for social media managers and creative designers. So, let’s get set for more on AI ready-and even powerful-insights from Will Francis, who led our superbly attended July AI masterclass.

Indeed, we want to hear from you; your suggestions or ideas you would like to see in our contents or your own expertise you want to share in community with the community.

Thanks for being an important part of our community, and here’s to another year of growth, learning, and excellence in digital marketing!